Cookies welcomes VP Business Development- MENA & APAC

Rome, Italy – Dubai, United Arab Emirates – 04 September 2020: Cookies Digital, a leading digital entertainment company, specialized in the marketing and mobile content monetization, has announced that Arun Mathew has joined the company as VP Business Development- MENA & APAC.

Cookies Digital is thrilled to welcome on board Arun Mathew, who will join the Cookies Digital team as VP Business Development- MENA & APAC working remotely from Dubai. Within these roles, Mathew will be part of Cookies’ growing family, helping on broadening our horizons even more in new, yet unexplored markets.

“The first thing that attracted me to Cookies Digital was the leadership. – says Arun – the co-founders have fostered a great culture and environment, which going forward, would serve as the pedestal for achieving business objectives for any company.”

Cookies Digital is in fact focused on offering a bespoke service to Telecom Operators as part of its partnership structure which extends beyond the current context and scope of the Telco-Content Partner realm.

“The speed with which the industry is evolving and the ever-changing consumer behavior will drive the growth of any company, – continues Arun – and with the business practices implemented by the management, transparency in communication both internal and external and a talented and committed team will be some of the core assets on which Cookies will drive its business forward.”

Cookies value offering to Telcos places great emphasis on creating products and platforms with repeat users and product engagement metrics at its center, impeccable UI/UX, complemented with an ambitious marketing spends directed by Cookies’ world class team of media buyers and Google campaign specialists and its new exceptional addition: Arun Mathew.

Beyond the aforementioned, Cookies take great pride in offering a host of tools and dashboards to our telco partners, giving them insights and understanding of how the company onboards and manages their subscribers and the entire Customer Life cycle on its platforms and products.

About Cookies Factory

Cookies Factory is a digital entertainment company focused on mobile monetization and digital advertising. The Company works with mobile aggregators, carriers and content providers over different regions in the world (Europe, MENA, South Africa) providing high quality subscribers for mobile entertainment services. Cookies Digital is the Media Agency of the Group, that manages all digital marketing campaigns combining talent and technology: thanks to its own network of traffic sources and a dedicated team for direct media buying on premium channels, the unit helps its Partners to achieve maximum performance across mobile platforms.

The Company has been certified as Google Partner in 2018.

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