Cookies Factory acquires a minority stake in Opticks, a leading anti-fraud platform, to support its global growth and strategy.

Rome, 05 September 2019

Cookies Factory, a digital entertainment company, announces the acquisition of a minority stake in Opticks, a leading fraud prevention provider.The operation aims to create an operative and strategic partnership, supporting the growing plan and competitive positioning of Opticks.

Opticks is a technology company committed to detecting fraud in the mobile marketing and digital industry worldwide. Their ever-evolving machine learning tools allow key players in the mobile advertising field to monitor their traffic sources and make decisions regarding suspicious activities before they reach their products. This enables customers to make smarter decisions and optimize their digital spend for higher quality traffic.

Valentina Tranquilli, COO at Cookies Factory, said: “Fraud is a huge problem for mobile VAS Industry and for the advertising market overall. Opticks helps merchants, aggregators and carriers to have full control on the traffic sent to the offers, while reducing frauds and optimizing the media buying. We have been one of the first Opticks’ clients, and we discovered immediately how strong was the impact on the revenues optimizing the media spending, buying only the “real” and not fraudulent traffic. This is the main reason why we decided to invest in this company, as we trust in the product and we believe that the whole industry is moving towards regulated markets and clean advertising. Another reason is that we believe we can help the company in his growth, supporting the business development in new regions where Cookies Factory has solid relations.”

About Cookies Factory

Cookies Factory is a digital entertainment company focused on mobile monetization and digital advertising. The Company works with mobile aggregators, carriers and content providers over different regions in the world (Europe, MENA, South Africa) providing high quality subscribers for mobile entertainment services. Cookies Digital is the Media Agency of the Group, that manages all digital marketing campaigns combining talent and technology: thanks to its own network of traffic sources and a dedicated team for direct media buying on premium channels, the unit helps its Partners to achieve maximum performance across mobile platforms.

The Company has been certified as Google Partner in 2018.

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About Opticks

Opticks is a technology company focused on fraud detection and traffic monitoring. Committed to help mobile advertisers, aggregators and carriers all around the world, their platform allows all agents in the mobile advertising industry, to detect suspicious traffic and subscriptions before they even reach their products; keeping their inventory safe while maintaining reputation and trust from strategic partners. Specialized in the mobile affiliate business, their sophisticated ad fraud detection methods identify malicious activity and allow for effective campaign optimization and digital spend for higher quality traffic.

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