Cookies Secures Non-Exclusive Digital Rights for Selected Serie A Matches in South Africa Through Agreement with Lega Serie A

Cookies is proud to announce a landmark agreement with Lega Serie A, securing the non-exclusive digital rights in English language to broadcast three Italian Serie A matches per round in South Africa for the sport seasons 2025/2026 and 2026/2027. The matches will be available to Vodacom subscribers through a newly launched mobile-first service: the Serie A Livestream Pass.

This marks another step in the international expansion of Serie A, and a significant milestone in Cookies' growing commitment to premium sports licensing and fan-centric digital innovation.

Thanks to this agreement with Lega Serie A, South African football fans will now have a new access to one of the most prestigious football leagues in the world — directly on their mobile devices, with the possibility to watch localized content tailored for Vodacom users.

The Serie A Livestream Pass goes beyond simple match streaming. Subscribers will enjoy:

• • Three live matches per round with English commentary
• • A rich editorial ecosystem, featuring local-language commentary, match previews, expert insights, and behind-the-scenes stories
• • Curated highlights, stats, and fan engagement formats to bring fans closer to the action

"This agreement with Lega Serie A represents a key milestone in our mission to bring premium sports experiences to mobile-first markets," said Paola Silano, Co-Founder & CRO at Cookies. "It validates our strategic approach and strengthens our position as a trusted partner for telcos seeking to deliver innovative content solutions to their users."

With ATP and now Serie A, we're laying the foundation for a broader path — one that redefines how major IPs reach their audiences," added Leone Crescenzi, Chief Product Officer at Cookies. "We don't see ourselves as mere rights acquirers. We aim to be strategic partners for telcos who want to unlock new value through mobile-native, digitally distinctive products. Our goal is to design scalable formats that go beyond streaming — that bring fans into deeper, more interactive relationships with the brands they love."

The Serie A Livestream Pass will be offered to Vodacom subscribers, integrated seamlessly with mobile billing and optimized for data consumption — ensuring accessibility and quality across the country.

With this partnership, Cookies continues to position itself as a leader in sports content monetization for telcos, following other recent launches in tennis (ATP) across the EMEA region.

About Cookies
Cookies is a global provider of cutting-edge sports and esports solutions for telecom operators across Europe, MENA, and Africa. From premium licensing to white-label platforms, Cookies empowers telcos to deliver compelling entertainment experiences — anytime, anywhere. With a focus on immersive fan experiences and scalable solutions, Cookies is a Google Premier Partner since 2018 and has been listed for 2 years in a row by the Financial Times and Statista as one of the fastest-growing companies in Europe. For more information, visit www.cookies.digital

About Serie A
The Lega Serie A is the premier professional football league in Italy and among the most competitive leagues in Europe, including some of the most renowned and historic Clubs in the world. Since its inception, the League has been a cornerstone of Italian culture and sport, thrilling millions of fans worldwide.

Lega Serie A organises the Serie A, the main football championship in Italy, as well as the Coppa Italia Frecciarossa and the Italian Supercup (called EA SPORTS FC Supercoppa). The Lega Serie A also manages the most important youth football competitions: the Campionato Primavera 1, the Coppa Italia Primavera and the Supercoppa Primavera. Lega Serie A collectively negotiates audiovisual rights at international and domestic level.